Predicting the outcome of a game or an election is child’s play compared to the uncertainty I face as a blog author. I’ve been writing this blog for a decade and still can’t predict which posts will attract the most readers.
According to my site statistics, for example, my most successful post of the past 12 months was Stones of Remembrance, about a COVID memorial in Buenos Aires. Back in May 2024, I described the memorial, shown below, and asked why our own country has done so little to honor the million-plus Americans who died during the pandemic.
I never expected that post to build an audience over time and end up first in Google’s rankings for searches on “Argentina Covid Memorial.”
As part of this blog’s 10-year anniversary, I’m pausing my regular content to pop open the blog’s hood and share some insights about it. I’m guessing this may be especially interesting to those of you who are fellow writers, social media users or data geeks. As you’ll see, though, my guess may well be wrong.
So back to the statistics.
My second-most popular piece of the year, Amazing But False, was about tour guides in Portugal, including the one above, who kept telling me a startling story about their country’s divorce rate. I knew the story was nonsense and was amused by their obstinancy in clinging to it. On a whim, I dashed off a quick post, which now ranks higher on Google than similar stories from the BBC and elsewhere.
Third was Momos Down Under, about the delicious Nepalese dumplings we ate in Australia and New Zealand, including at the shop in Christchurch shown above. The post is Google’s top hit for “momos in Australia.” For “momos in New Zealand,” it ranks second, behind a Tripadvisor guide on the topic.
I enjoyed writing all three posts but, honestly, they meant less to me than some others, like my recent story and video about the school we helped build in Nepal. All three were just interesting things I observed while traveling.
I don’t check my traffic statistics often and haven’t discussed them here since 2017, when I reached 200 posts. I write for fun, not as a business, and have resisted inquiries about monetizing this site.
My most popular story back in 2017 remains atop my all-time list. This one isn’t a surprise. Peace Corps After 50, which I wrote while serving in Moldova, was promoted on a PBS website, above, and elsewhere. It’s been attracting views ever since, presumably from older Americans thinking about applying. Over time, it’s slipped in the Google rankings, but that’s unsurprising since Google’s algorithm favors fresher content.
Ah, the Google search engine algorithm. It’s their mysterious, ever-changing formula for ranking pages. Advertisers, political consultants and others obsess about it. I wish I still had my crack Duke University social media team available to advise me why my stories about a foreign memorial and divorce rate have done so well. Maybe it’s because they were both on niche topics where my article could stand out more than one about Middle East autocracies or even Magical Kathmandu.
Or maybe there’s another reason. If you have any insights, please share them with a comment. Don’t wait, though. Before we all know it, artificial intelligence is likely to transform the entire search engine business, which extends beyond Google.
Another measure of user interest is file downloads from a site. At the top of my site’s download list are the lyrics to Orașul Meu, the song and music video I produced with Moldovan singer Laura Bodorin. That song is still being performed in Ialoveni, the city where we created it.
Speaking of users, most of mine live in the United States, followed by Moldova, Germany, the United Kingdom and Canada. Rounding out the top ten are Nepal, Romania, Australia, India and China. Readers in more than 150 countries have visited the site at least once.
I produce the site using the TwentyFourteen theme on WordPress.
I might now close by expressing my deep appreciation to the web designers, editors and others who work with me on the site. However, the entire operation is just me, with 384 posts so far and more to come.
Looking ahead, I hope to keep entertaining you with whatever travels, topics and musings come next, even as I acknowledge my inability to predict which posts you’ll find interesting.
That unpredictability extends to this post. I have no idea how many people will read it. Maybe nobody. Maybe a lot. Who knows? Now that you’ve reached the end, though, I know that at least one person finished it, so maybe my odds just got a little better.
Top photo: Tram near our Airbnb in Lisbon. Photo by Karen Simon.
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