Fotbal Gooaaalll!

Champa and I watched our first Moldovan soccer match on Saturday, in the Ialoveni stadium. Our local team won! This one-minute video, also on YouTube, has the highlights.


Ethno Jazz Festival

Which is more remarkable: (a) a flamenco band whose musicians are all Polish, or (b) someone in their audience who stared at her cell phone the entire time they and two other bands played?

To help you decide, here’s a snippet of the band, Viva Flamenco!

Pretty great, right? I’d like to now show you my photo of the woman who sat in front of me chewing gum and flipping nonstop through Facebook as her phone illuminated the darkness. I won’t, though, since Champa says I may sound like an angry old man screaming at kids to “get off my lawn!”


So I’ll just say I loved the Polish flamenco band, and also really liked the act before them, the Antonio Silva Quartet, whose members came from Portugal, Ireland and Sweden. Both groups played on Saturday evening at Chișinău’s national philharmonic hall in an “Ethno Jazz Festival.” We went to the second of three concerts there, with the series also organizing events in Cahul, Soroca and Tiraspol.

As you can see, the theater itself is magnificent, its wooden walls lined with the portraits of famous composers and a giant chandelier shimmering overhead.


There was also an opening act: a Norwegian pianist playing with a Russian accordionist who wailed, chirped and otherwise vocalized in ways that seemed to elude most of the audience, including us. Nonetheless, she played her accordion with enthusiasm, advancing the concert’s theme of international harmony, if not necessarily musical harmony.

So we had a great time. Now, get off my lawn. 😃 Happy face!

Happy Patients, By Design

The doctor in the poster looks confident, doesn’t he? He’s wearing a white coat over his shirt and tie, his arms are crossed, his gaze is fixed, his medical equipment is gleaming in the background. The poster tells us he is Hakan Eraslan, an expert in cardiology. Come to him for a second medical opinion, it says, and he may help save your heart.

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Now look to the right of the poster. The nicely designed brochures on the rack tell you why you should come to Medpark, the hospital where Dr. Eraslan and others treat patients in Moldova’s capital city. The brochures describe the high quality you can expect for surgery, opthamology, maternity care and other services.

The poster, brochures and other signage at Medpark caught my eye when I went there on Saturday for a routine medical consult. (I’m fine.) They looked like what I used to see on the walls at Duke’s hospital and medical clinics. Other American medical settings have similar posters and signs filled with earnest doctors, loving parents and photogenic children. Medpark also has video monitors showing its caring doctors at work, with narration in Romanian and subtitles in Russian. (See the clip at the bottom of this post.)

IMG_7762I may pay more attention than most people to signs and videos like these because I work in communications, although even for me they often  blended into the background when I was back home. In Moldova, though, I noticed them immediately on Saturday because they were so different from the drab walls and signage I’ve seen in some medical settings here.

Most of Moldova’s medical facilities are public. Their challenges, including a lack of modern equipment and facilities, are much bigger than font choices and graphic design. Their signs tend to be functional and their amenities limited.


Medpark, by contrast, is a fairly new medical center in Chișinău. It operates privately, with patients generally paying out-of-pocket for most services. Its rates are high for Moldova, although lower than in Western Europe and much lower than in the United States. As a result, many of its patients are from wealthier families, visiting home from jobs abroad or, as in my case, foreigners.

The hospital has an attractive coffee bar in its lobby, a free charging station for cell phones and colorful play equipment for children. Its pharmacy sells fancy creams and lotions along with medical prescriptions, and it offers artfully arranged eyeglass frames in a glass kiosk. The corridor signs look like they could have been plucked from a modern American hospital and translated into Romanian.

All of this didn’t happen by accident. Someone in the hospital’s senior management and communications department gave it a lot of thought, right down to the lower-case logo in sans-serif type and the aqua color palette. Once I began to notice and think about this visual environment around me, it was obvious Medpark is deliberately sending a message: We’re modern! You can trust us!

IMG_7756And do you know what? Its strategy works, at least for me. I felt reassured as soon as I entered through the revolving glass door into a bright lobby. The medical care I received turned out to be good, too, but I was already primed to expect this because of everything I’d seen, even if I wasn’t immediately conscious of why I felt optimistic.

None of this matters, of course, if the hospital doesn’t offer high-quality medical care. But my experience on Saturday reminded me how important thoughtful design and communications can be in advancing an organization’s business strategy. That’s true in Moldova just like back home. It’s why individual American hospitals and health centers and organizations such as the Society for Healthcare Strategy & Market Development, the Association of American Medical Colleges, the Public Relations Society of America and others pay so much attention to these kinds of issues.

Effective communications may be even more important here in Moldova, a former Soviet state striving to assert its identity as a modern European country. This is true not only in the healthcare arena but more generally, a subject I hope to explore further in the future.

For now: Dr. Eraslan, your confident gaze is working for me.


Busy, Busy

My schedule lately rivals the busy American lifestyle I thought I’d left behind.


At my primary job at the Ialoveni library, I’m co-teaching three robotics classes, tutoring a student in English and working with the director and others on various projects.


I’m mentoring a team of four girls for the upcoming Diamond Challenge competition that promotes youth entrepreneurship.

I’m working with several other Peace Corps volunteers to develop training materials for Moldova’s tourism industry.

IMG_7617I’m helping a local Romani leader trying to establish radio stations to serve her community in Moldova.

I’m traveling to the Peace Corps office every Friday and working with them online throughout the week on Peace Corps Stories and other communications tasks.

I’ve been helping several volunteers and community members individually with articles, grad school applications, media challenges and other things.

I also write regularly for this blog and elsewhere, trying to advance the Peace Corps goal of promoting understanding between Americans and other people.


Champa’s been busy lately, too, with school and other activities ever since classes opened again on September 1. The two of us also do everyday things like buy groceries, cook dinner, read books and, of course, hang out with our host family. This past Saturday we hosted a dinner party. This coming weekend we plan to attend both a jazz concert and a local cultural festival.

In other words: We’re busy. My life is not quite as intense as when I was running a university news office, but it’s a long way from being “retired.”


We have only about ten months before we complete our service and return home. Until then we’re trying to do as much as we can to serve the people of Moldova. We’re not alone in this. As I wrote recently after a conference with the other Peace Corps volunteers in our group, many of them have abundant to-do lists as well.

Simultaneously, many Peace Corps volunteers in Moldova and around the world, especially those serving in smaller communities, have found a quieter life where they may still be having a big impact. Each of our experiences is different; “busy” does not mean “better.”

And here’s another thing: Many Moldovans, especially women, are even busier than we are. They’re raising families, working in offices, sowing crops, feeding animals, tending gardens, cooking meals and helping neighbors wth vastly fewer resources than we have back home. Yet I’ve never heard any of them refer to a “fast-paced Moldovan lifestyle.” Maybe they just haven’t had the time to tell me.



Street People

I yearned for Duke’s famous basketball coach when I took the #9 bus to the Moldova Peace Corps office on Friday.


The bus drove along a street named for the Moldovan writer and artist Gheorghe Asachi, turned at a street named for the poet Vasile Alecsandri and continued past a street named for a lawyer, Avram Iancu. I got off at a street named for another writer, Alexandru Hâjdeu.

Finally, at a street named for a Moldavian historian, Grigore Ureche, I reached the Peace Corps, which is named for … well, nobody. Here in Moldova they might have called it “Peace Corps John F. Kennedy” or “Peace Corps Sargent Shriver.”

Moldovans are passionate about naming streets and institutions after prominent people, especially writers and political figures. The central street in Chișinau, the capital, is named for the beloved king Ștefan cel Mare și Sfânt, or “Steven the Great and Holy.”

Other large streets in the city honor everyone from Orthodox church leaders to Yuri Gagarin, the first man in space. There are also streets named for famous dates, like “31 August 1989,” when Moldova adopted Romanian as its official language.

In Ialoveni, where we currently live, we have adjacent streets named after famous dates in May, as well as many streets and buildings named for people. The library, where I work, and one of the two main schools are named for Petre Ștefănucă, a Bessarabian sociologist who died in a Russian gulag. The other main school, where Champa works, is named after Andrei Vartic, a writer and physicist.


Seeing all of these names has been a learning experience for me. I grew up near New York City, which has a systematic grid of streets and avenues with numbers. Many other U.S. cities have numbered streets as well. For many years, Champa and I lived near Washington, D.C., where many streets are named after U.S. states. In Durham, our home now back in the States, our subdivision has streets named after trees; ours is Pine Bark Trail.

To be sure, New York also has the George Washington Bridge, Lincoln Tunnel and FDR Drive, and many cities in America have streets named for Martin Luther King or other people. My personal favorite is Champa Street in Denver. But we also have plentiful streets with simple names like “Main Street” or “Market Street.”

Well, simple if you’re an American, I suppose. For a Moldovan visitor, “Lexington Avenue” or “Rock Creek Parkway” may sound as foreign as “Strada Mihail Kogălniceanu” does to me.

I’m sure Mihail was a great guy. I can’t help but think, though, it would have been easier if they’d handled him like our own famous Mike in Durham and just called him Coach K.

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