Tag Archives: WordPress

Raise Your Voice

I’ve been deeply moved by the stories I’ve been hearing from Americans of color about police abuse and racism they’ve encountered. As a white person, I’ve tried to listen and learn from them.

Their stories were on my mind this past week when I led an online workshop for science graduate students on how to write op-ed articles. The participants came from several North Carolina universities and other states and countries. You can see some of them in the Zoom screen, above, and watch a video of my opening talk here.

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I was actually the associate vice president of news and communications at Duke. I had darker hair then, too.

Our conversation yielded some tips you may find helpful if you choose to raise your own voice now or in the future.

Several of the participants wrote about science-related topics. One described the pressures women scientists face when raising children. Another who works with the Australian parliament warned about the Covid-19 pandemic diverting resources from tuberculosis prevention there and in Asia.

Others addressed the meaning of George Floyd’s horrific murder, such as an African American graduate who feels torn between her Ph.D. studies in neuroscience and wanting to participate in protest marches. A participant in England said she’s been reminded of racism she witnessed as a girl in Liverpool. An Indian-American graduate student who grew up in Minneapolis wrote about seeing her home town with new eyes.

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The group had some amazing stories and we worked together to identify ways they could tell them more powerfully. For instance: 

  • Get to the point immediately. With an op-ed article, as with social media, you only have a few seconds to grab a reader.
  • Tie your article to something happening in the news, if possible.
  • Embrace your own identity and voice. Readers respond best to a person they can identify with. If you could just persuade them with facts, well, we wouldn’t still be arguing about global warming.
  • Make the abstract real. Use examples and details to bring your argument to life. Describe the crazy thing that happened to you last Thursday.
  • Tell readers why they should care. How will your issue affect their kids, their job or their community? 

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Most of all, speak as a fellow human being, not as a faceless expert.  Statistics and policy arguments have their place, but, as the expression goes, people don’t care what you think unless they think that you care. As I wrote in Inside Higher Ed, “Many academics approach op-eds as an exercise in solemnity. Frankly, they’d improve their chances if they’d lighten up.”

When I spoke about some of this with a group of young entrepreneurs in Moldova, while I was a Peace Corps Volunteer there, I used an Oprah Winfrey speech to illustrate how we humans make sense of the world through stories. Whether you’re writing a traditional op-ed article or using another platform, the best way to persuade someone is by starting with your own truth — something you’ve lived and experienced, or have seen with your own eyes. Only then should you pull the camera back to explore the bigger picture.

I discuss these and several other ideas in my op-ed guidelines, my free online class on Coursera and a how-to chapter from an op-ed anthology I produced for the National Academy of Sciences. Maybe you’ll find these resources useful in raising your voice, too.

For myself, now that I’ve completed this post, I’m going back to listening.

New Library Website

Ialoveni’s library has a new website, one with lots of new features and a much cleaner design, all of which the library can manage itself for free instead of paying someone else.

The site is at bibliotecaialoveni.wordpress.com.

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My library colleagues scrapped their outdated previous site for this new version, which is easier to manage and will serve their customers better. Having worked on several web redesign projects back home, I was able to help guide them through the process of organizing their data into logical categogies and presenting it in ways that put user needs ahead of internal organizational lines.

Screen Shot 2018-03-20 at 11.48.38 AMThe new site features the library’s many new services, such as its clubs for robotics and film animation, and its “Bebeteca” room for kids and families. It highlights a library blog that previously existed on a separate site and was often overlooked. There’s an automated calendar that lists upcoming events. Screen Shot 2018-03-20 at 11.45.51 AMA map provides directions. An online exhibit offers a video, photo exhibits and historical information about the library’s namesake, folklorist Petre Ștefănucă. A multimedia section shows YouTube videos about the library. Another section provides the annual work plans for the main library and its two branches.

We built the site on WordPress, which offers templates and operating systems in multiple languages, including Romanian. I’m a fan of WordPress, which is easy to learn and has a lot of useful features even in its free versions. Since I use WordPress for my own blog and have become comfortable with it, I took the lead in designing and assembling the new library site, using a free template called Rowling. I worked closely with library director Valentina Plamdeala and my partner Lidia Russu, who I am now training to update and manage the site.

 

Like many Moldovan companies and institutions, Ialoveni’s library relies heavily on Facebook for its communications. We made sure the new website includes prominent links to its Facebook site and features its latest Facebook posts automatically. WordPress “widgets” made this easy to do this, as well as to highlight the library’s schedule, link to the blog archives and do other tasks that used to require custom programming.

We hope the new site will enable Ialoveni’s library to serve its community more effectively and attract new users. If anyone reading this works at another library in Moldova and wants to learn more about our experience, we’d be happy to share it with them.

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Web Designers

This is Mihai, with the first website he ever designed. It’s about our city, Ialoveni.

Victor has his first website, too, about Moldova’s famous wines.

This boy, also named Mihai, made his first website about his family.

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All three boys are in my weekly computer class at the Ialoveni library. During the past several months, they’ve learned some JavaScript, Excel and other programs. Two weeks ago we turned our attention to website design. Since I am most familiar with WordPress, which is also available in Romanian, that’s what I told them to use to build their first sites.

In fact, I created this post — the one you’re reading now — while they were watching, to show them how to do it. I snapped their photos with my iPhone, uploaded them to my blog on WordPress and inserted them here.

Perhaps you were surprised by Victor’s site about Moldovan wine, given how young he is. When I pointed this out to him, he produced the following screen. Enjoy:

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